Optimizing Dental Imaging Technology for Optimum ROI. Show, Tell, Treat.
- David Hanning
- Jul 23
- 4 min read
Meet Sarah.
She’s like many dental patients. For years, she went to her old dentist, sat through quick exams, nodded along to treatment recommendations… but quietly wondered:
“Do I really need this crown? What am I not seeing?”
Eventually, Sarah stopped going altogether. She switched offices, telling a friend:
“I found a new dental office that actually shows me what’s going on. They pull up all the images, circle things in green, yellow, and red, and explain what each means. I finally feel like I understand my mouth.”
The Problem: Patients Don’t Commit to What They Don’t Understand
Dental practices invest in the best technology—intraoral cameras, CBCT, 2D X-rays, intraoral scanners—but too often, the patient is left out of the process.
Without shared visuals, recommendations sound like sales pitches. Patients hesitate, delay, or leave.
The Solution: Optimize Imaging by "Show, Tell, and Treat"
At Dental TI, we recommend a simple, standardized protocol that turns imaging into education, and education into case acceptance and loyalty.
When patients see the problem and understand the plan, they trust your care. That’s why Sarah—and many patients like her—recommend offices that take the time to show, not just tell.
Step 1: Optimize Image Capture First, No Distractions
Start every visit with clean, consistent image capture:
Take full series intraoral photos, CBCT, 2D X-rays, or scans as needed.
Keep this step focused on image quality and thoroughness, not explanations (yet).
Step 2: Hygienist Review—Educate & Annotate with the Patient
Once the images are captured, the hygienist becomes the educator:
Color | Meaning | Action |
🟢 Green | Healthy | Reinforce positive habits. |
🟡 Yellow | Monitor | Explain why it’s being watched. |
🔴 Red | Needs Care | Show the issue, doctor will recommend treatment. |
How It Works:
Display images chairside on a monitor.
Circle findings live, with the patient watching:
Green: No issues—celebrate it!
Yellow: "Let’s keep an eye on this.”
Red: “We’ll have the doctor take a closer look.”
The patient learns how to read their own mouth—it’s not just about diagnosis; it’s about shared understanding.
Step 3: Dentist Review—Focus on Solutions, Not Explaining the Problem
When the dentist enters, the patient already knows what’s happening.
Now the conversation shifts to treatment options:
The dentist confirms yellow and red findings.
Adds treatment recommendations directly to the annotated images (e.g., “Recommend crown #15 to prevent fracture progression.”)
The exam is completed after the optimized images have been captured.
Step 4: Real-Time Treatment Plan Entry
While the doctor is recommending solutions, the hygienist enters the treatment plan into the patient chart in real-time:
The patient hears the plan, sees it on the screen, and watches it get logged.
Nothing is lost in translation—there’s no confusion later at checkout.
A hygienist goes over a treatment plan using visuals.
Step 5: Create a Visual Record That Guides Every Future Visit
This isn’t a one-time process. The annotated images become the patient’s ongoing visual record.
At every future exam:
Compare the original images to new ones.
Track progress, stability, or changes visually.
Patients stay engaged in their care because they see their own health journey unfolding.
As Sarah told her friend:
“I actually look forward to my checkups now. I know exactly what’s going on, and nothing feels like a mystery.”
Step 6: Send the Summary Home
After the visit, patients receive:
Annotated images showing what was found and recommended
A written treatment plan summary
A review link, making it easy for them to share feedback while the experience is fresh
Delivery options:
Secure email
HIPAA-compliant text
Printed handout
This makes it easy for patients to discuss treatment with family—and reinforces the transparency of your care.
Why This Protocol Works
Action | Patient Benefit | Practice ROI Impact |
Capture first | Comfortable, consistent visit | Streamlined workflow |
Hygienist-led education | Understands condition | Team-driven process |
Dentist focuses on solutions | Patient ready to decide | More case acceptance |
Real-time chart entry | No confusion later | Accurate, efficient notes |
Visual continuity | Guides all future exams | Builds loyalty & retention |
Annotated take-home plan | Easy to share with family | Increased follow-through |
The Big Picture: When Patients Understand, They Stay and Say Yes
Sarah’s story isn’t unique. Patients are tired of feeling in the dark. They want to see the evidence, understand the plan, and feel like partners in their care.
That’s why the Show, Tell, and Treat Protocol works:
Patients trust what they can see.
They value practices that educate, not just treat.
They refer friends because the experience feels different—and better.
Happy patients stay and refer others.
Ready to Build a More Loyal, Engaged Patient Base?
At Dental TI, we don’t just provide imaging tools—we help you use them to their fullest potential.
With this protocol, you’ll:
Increase treatment acceptance
Improve documentation
Shorten doctor chair time
Build stronger patient relationships
Increase Referrals
